Advancing Sustainable Flexible Packaging Through Smarter Design
Creating more sustainable flexible packaging requires looking beyond the pouch itself. Caps and spouts may be physically small components, but the decisions made around their materials, design and manufacturing have a meaningful impact on the sustainability of the complete package.
John Strubulis, Senior Product Manager at Hoffer Plastics, shared his expertise with Packaging Digest, including why sustainability should be considered from the earliest stages of product design, alongside performance, manufacturability, cost and the consumer experience.
John emphasized the importance of treating the pouch, spout and cap as one packaging system and considering opportunities such as lightweighting, mono-material solutions, recycled content and manufacturing efficiency. Taking this holistic approach can help brands advance sustainable flexible packaging without compromising the performance consumers expect. The conversation also highlighted how engineering can help packaging manufacturers use less material without sacrificing functionality.
