Balancing Performance and Environmental Impact in Flexible Packaging
Sustainability is reshaping how flexible packaging is designed, but reducing environmental impact doesn’t need to come at the expense of functionality. The challenge is finding ways to use materials more efficiently, improve recyclability and reduce waste while continuing to deliver the performance brands and consumers expect.
In a recent interview with Sustainable Packaging News, Hoffer Plastics shared what it means to make sustainability part of the design process from the beginning, alongside performance, manufacturability, cost and the consumer experience.
Ultimately, progress depends on collaboration. Resin suppliers, converters, machinery manufacturers, brands, recyclers and consumers all have a role to play in creating packaging that works environmentally, technically and economically. By bringing these perspectives together earlier in the design process, the industry can continue finding opportunities to use less material, reduce waste and design better-performing flexible packaging.
